Pressure-test a product idea before you build the wrong thing
Score a startup idea across pain, buyer clarity, payment, MVP scope, competition, and distribution. Then turn the result into a narrower MVP, pricing path, risk report, and launch plan.
- Describe one product idea, not a company vision.
- Name the first buyer and the painful job they repeat.
- Use the verdict to decide: build now, narrow first, or interview more users.
Build now
Good enough to validate with a small MVP and real users.
Ship a narrow diagnostic or workflow and charge for the first useful result.Solo operator: solo founders, indie hackers, and small SaaS teams preparing a launch
Needs to publish something public this week.
they know the product but struggle to explain the value clearly enough for strangers to actPays if the tool saves a visible launch or content task.Small content team
Repeats the same review or production workflow.
Current fallback: asking friends for feedback, hiring a copywriter, or using generic AI prompts.Pays when collaboration and reuse are included.Indie builder
Has an idea but needs faster validation.
Low confidence before sharing publicly.Pays for clarity, reusable assets, or proof of demand.Idea version: turn "A browser tool that audits a startup landing page and rewrites the first screen for better conversion." into one guided outcome with a saved result, shareable output, and feedback request.
Build first
- One narrow workflow that solves: they know the product but struggle to explain the value clearly enough for strangers to act.
- A clear before/after result users can understand in under one minute.
- Manual onboarding or guided sample data before building complex automation.
- A waitlist or early-access capture after the first result.
Do not build yet
- Team permissions, dashboards, and settings unless required for payment.
- Multiple personas or use cases in the first version.
- A large template library before the first 10 user conversations.
- Heavy integrations until users ask for the same one repeatedly.
monthly subscription around $12 to $29, with a free diagnostic
Free: one limited analysis or one saved result to prove value.
Paid: $8-$19/mo for repeated use, saved reports, exports, and stronger templates.
Higher tier: $19-$39/mo when users need collaboration, history, or client-ready output.
First 7 days
Create a one-page demo with the sample result visible before signup.
Do 10 manual reviews or concierge runs for target users.
Post 3 proof examples through: share teardown examples on X, founder communities, Product Hunt, and SEO pages for landing page feedback.
First 30 days
Turn the best manual outcomes into templates or before/after case studies.
Collect five objections and rewrite the landing page around the strongest one.
Add a paid pilot or preorder for users who ask for repeat usage.
First 90 days
Double down on the channel that produced the first activated users.
Build only the repeated feature requests from paying or highly active users.
Publish comparison, template, or use-case pages for search and long-tail discovery.
MVP feasibility
A first version can be scoped tightly.
Replace automation with a manual or semi-manual first version.Competition pressure
Competition looks manageable with a wedge.
Write a sharper problem statement and test it in user interviews.Pain intensity
The problem feels active enough to test.
Write a sharper problem statement and test it in user interviews.Willingness to pay
There is a plausible payment path.
Ask for a payment, preorder, paid pilot, or explicit budget signal.